This pet has an owner
The owner has chosen Privacy Mode. Notify them via Supernormal and they’ll be in touch.
DIGITAL ID · DOGS & CATS
Your pet's online profile
Everything anyone could need to help your pet, in one place, always up to date - and there in a single scan if your dog or cat is ever found. Build it once, edit it from your phone whenever life changes, and stop relying on a phone number stamped into metal that went out of date two phones ago.
Bandit's profile
What a Finder Sees
Bandit
Border Collie · 3 yr
Owner
07700 900 461
Backup Contact
Sam · 07700 900 821
Vet
Riverside Vets · 020 7946 0102
Microchip
Chipped · 956000010472283
Medical Notes
On daily joint supplement. Friendly but bolts at fireworks.
Edit any field - the finder's view updates instantly. No re-engraving, ever.
A live preview - edit any field and watch the finder's view update, then flip on Privacy Mode to see how little a
stranger sees until you choose otherwise.
THE CONTENTS
What's in the profile
A photo
So a finder knows they've got the right pet.
Your number + a backup contact
For when you don’t pick up.
Your vet’s details
So a vet treating them can get their history fast.
Microchip ID
The permanent reference, kept alongside everything else.
Allergies, meds & medical notes
The things that matter most if your pet’s hurt.
Anything else a finder should know
In a hurry, in plain English.
Common mix-up
Profile vs microchip - what's the difference?
People often think a microchip is enough. It's essential - but it's not the whole picture. A chip only helps once a vet or warden scans it and looks it up on a database. It holds a number, not your dog's allergies or your backup contact, and a member of the public can't read it.
Your online profile is the part anyone can see in a scan, instantly, with all the context a chip can't carry. The two work together: the chip is the permanent backup, the profile is the on-the-spot answer.
The upgrade
Why a digital profile beats an engraved tag
A name and number on metal holds two facts and goes stale the day you change your phone. A digital pet profile updates instantly and holds far more - the backup contact, the vet who knows their history, the medical notes that could change how a vet treats them in an emergency.
It's the difference between "ring this number and hope" and "here's everything you need to help right now."
Your call
You control who sees what
With Privacy Mode, a finder sees only "this pet has an owner - contact Supernormal," and the full profile stays hidden until you choose to reveal it. Your details, your call. Toggle it on in the demo above to see exactly what a finder gets.
Connect your tag and you're set
Build the profile, scan your Supernormal tag once to connect it, and pop it on the collar. It takes about a minute, all from your phone. Change anything later - new vet, new number - and the tag's instantly current.
One profile per pet, all in one place
Got more than one? Each pet gets its own profile, all managed from a single account. On the Unlimited plan there's no cap - the whole menagerie, sorted.
FAQ
Quick answers
A digital page holding your pet's photo, your contacts, vet, microchip and medical details - accessible in a scan if they're lost.
Yes, the profile is free to build and keep. Paid plans add scanning, tracking and alerts.
No - a chip holds a number a vet must scan and look up. The profile is what anyone can see instantly, with far more detail. You want both.
Scan the tag once to link it - about a minute, from your phone.
Yes - Privacy Mode shows only a "contact owner" message until you choose to reveal more.
Yes, for any pet.